Quick Answer: Apple has confirmed a special product event — “Pro and Tell” — for Wednesday, October 28, 2026, in Los Angeles. The all-day, in-person media experience is expected to introduce Apple’s first touchscreen MacBook Pro with OLED displays, a redesigned iPad mini, and new M6-powered Macs.
Apple on Monday confirmed its second hardware event of October: a “Pro and Tell” product experience in Los Angeles on October 28 at 10 a.m. PT. Marketing chief Greg Joswiak shared the invite artwork on social media, writing that he “can’t wait to pro and tell next week.”
Key Takeaways
- Apple confirmed “Pro and Tell” for October 28, 2026, in Los Angeles (10 a.m. PT / 1 p.m. ET / 5 p.m. UK).
- It is an all-day, in-person media experience — not a traditional livestreamed keynote.
- Bloomberg’s Mark Gurman reports the headline product is Apple’s first touchscreen MacBook Pro, in 14-inch and 16-inch sizes with OLED displays and M5 Pro/Max chips.
- An OLED iPad mini and M6-powered MacBook Pro and iMac refreshes are also expected.
- Product details remain rumors; only the event itself is officially confirmed.
When Is the Apple October Event in 2026?
The Apple October 28 event is next Wednesday, October 28, 2026, at 10 a.m. PT (1 p.m. ET / 5 p.m. UK). Unlike the October 13 “Welcome home” launch in New York City, this is an all-day product experience for invited press and creators.
Touchscreen MacBook Pro: What the Latest Reports Say
The biggest expected headline is Apple’s first MacBook Pro with a touchscreen and OLED display. Per Bloomberg’s Mark Gurman, the redesigned 14-inch and 16-inch models will have bright OLED panels, a Dynamic Island-style cutout, lighter enclosures, and M5 Pro and M5 Max chips — bringing touch input to the Mac for the first time.
These details come from Gurman’s reporting, not from Apple — only the event itself is officially confirmed. But the “Pro and Tell” tagline and the Mac-focused venue make a MacBook Pro reveal the most widely predicted outcome.
iPad Mini OLED and M6 Macs: What Else Is Expected
Gurman’s reporting also points to an eighth-generation iPad mini with an OLED display, revamped speakers, and a FaceTime camera relocated to the landscape edge. A conventional entry-level 14-inch MacBook Pro and 24-inch iMac powered by the M6 chip are also expected, keeping their current designs.
Some reports suggest the new MacBook Pro models could become available in November, though Apple has said nothing about timing or pricing. With no public livestream, expect details to emerge through outlets attending the Los Angeles event, plus Apple’s own newsroom on October 28. In other tech news this week, see Elon Musk’s plan to give every American child a SpaceX share and the US-EU clash over Starlink spectrum.
Frequently Asked Questions
What is the Apple 'Pro and Tell' event?
The Apple ‘Pro and Tell’ event is a product event Apple confirmed for October 28, 2026, in Los Angeles — an in-person media experience expected to focus on new Macs and the iPad.
When is the Apple October 28 event in 2026?
It takes place on Wednesday, October 28, 2026, at 10 a.m. PT (1 p.m. ET / 5 p.m. UK). Apple marketing chief Greg Joswiak announced it on October 19.
Will Apple launch a touchscreen MacBook Pro?
A touchscreen MacBook Pro is widely expected but not confirmed. Bloomberg’s Mark Gurman reports redesigned 14-inch and 16-inch models with OLED displays, a Dynamic Island-style cutout, and M5 Pro and M5 Max chips — Apple’s first touch-enabled Macs.
What else will Apple announce at the October 2026 event?
Reports also point to an eighth-generation iPad mini with an OLED display, plus an entry-level 14-inch MacBook Pro and iMac with the M6 chip. None of this is confirmed by Apple.
Reporting by 9to5Mac, Engadget, The Apple Post and Bloomberg’s Mark Gurman; product details beyond the confirmed event remain unconfirmed.
